Digital Content Specialist

JOB TITLE: Digital Content Specialist
LOCATION: Brantford, ON


Digital Content Specialist

Grand Erie District School Board represents more than 28,000 students in 58 elementary schools and 14 secondary schools within the City of Brantford and the counties of Brant, Haldimand and Norfolk, as well as students from Six Nations of the Grand River First Nation and Mississaugas of the Credit First Nation. With a dedicated staff of more than 2,900, Grand Erie is committed to learning, leading and inspiring. 
The Digital Content Specialist will report to the Senior Manager of Communications and Community Relations and optimize Grand Erie's digital communication strategy, including which includes 72 school websites and a staff portal.

Responsibilities:

• Own and evolve the visual identity of Grand Erie ensuring it reflects strategic goals and brand values, including tone, voice, imagery, typography, and graphic standards.
• Oversee and manage the brand strategy to craft compelling visual stories using graphics, photography, video and motion design, to communicate complex ideas simply and emotionally.
• Develop digital content strategies to drive audience engagement across platforms (website, email, video, etc.).
• Design, manage, and produce flagship publications such as annual reports, strategic plans, operational updates, and board reports.
• Oversee layout, production, and delivery of publications in both digital and print formats, ensuring visual consistency, clarity, and accessibility.
• Serve as the strategic lead for granderie.ca, Staff Portal and all affiliated school sites.
• Oversee the design, structure, content quality, and user experience of all websites to ensure brand consistency, accessibility, and functionality.
• Collaborate with IT, communications, and school-based content leads on ongoing training, website governance, content management, and technical improvements.
• Act as the first point of contact for all website requests and offers timely resolutions.

• Regularly audit web pages and maintain an editorial calendar and workflow to ensure timely website content creation and updating of content, as required.
• Liaise between the Communications and IT departments and various Board and school administrators to meet communication goals, brand/web guidelines, and strategic initiatives.
• Develop and execute content strategies that align with the company's goals and objectives, including content writing, curation, editing, planning, and research.
• Develop and refine website structures to optimize navigation and user experience.
• Analyze user behaviour through analytics tools to identify areas for improvement and implement data-driven solutions.
• Develops training modules and provides ongoing training support to school staff responsible for updating and maintaining school websites.
• Monitor and implement best practices for web accessibility (WCAG 2.1 AA) to meet AODA compliance standards.

• Use project management tools (e.g. Monday.com, Asana, Trello) to track progress, allocate resources, and coordinate team efforts.
• Design and maintain dashboards to monitor performance of digital campaigns and content effectiveness and prepare regular reports with actionable insights and recommendations for optimization.
• Implement SEO best practices to improve website visibility, ranking, and user engagement.
• Mentor communications staff to ensure the visual identity is achieved and delivered across the organization

Qualifications:

• A post-secondary diploma or degree in communications, digital marketing, graphic design, web design or a related discipline.
• Minimum of one year of professional experience in web content management, digital marketing communications, and content strategy.
• Superior written, editorial and workflow skills with the ability to successfully multi-task and meet tight deadlines.
• Savvy customer service skills to understand client needs.
• Strong knowledge of web content management systems (CMS) and experience with content editing tools (experience with platforms like Sitefinity platforms is preferred).
• Must have experience adding and updating content via drag-and-drop, WYSIWYG interfaces, and optimizing images for web.
• Strong working knowledge of AODA and WCAG 2.1 AA.
• Familiarity with Canadian Press (CP) Style Guide.
• Solid understanding of SEO principles, web analytics tools (e.g., Google Analytics), and web performance optimization strategies.
• Experience in providing training and support for non-technical users in content management.
• Ability to work independently and manage multiple projects with competing deadlines.
• Strong problem-solving skills and a proactive approach to troubleshooting issues.

Assets:

• Experience working in the education sector or public institutions.
• Familiarity with responsive web design and mobile optimization strategies.
• Proficiency in software such as Adobe Creative Suite, Microsoft Office Suite, Google Suite and other software as required.
• Knowledge of web programming, including knowledge of HTML, CSS, Javascript, XML, XSL Web.
   

Job Specifications
Hours of Work	7 hours per day / 35 hours per week; 12 months per year
Rate of Pay/Benefits	Hiring Range: $71,308 to $78,601 Salary Range: $71,308 to $81,032 A competitive benefits plan is available through a provincial benefits trust plan (extended health, dental, life insurance, AD&D). OMERS pension plan. Opportunity for remote/hybrid work model. Flexible summer schedule.
Effective Date	As soon as possible
Supervisor Title	Senior Manager of Communications and Community Relations
Is this an existing vacancy	Yes
Apply to	Applicants may apply by clicking the apply button below by May 26, 2025 at 4:00 p.m.

Applicants with a disability that requires an accommodation to enable their participation in the interview process should advise the Board when contacted for an interview.  Any assessment and selection materials and processes used in the interview process can be made available in an accessible format, upon request in advance.

All new employees are required to provide an original Police Record Check (which includes a “vulnerable sector screen”) acceptable to the Board prior to the commencement of employment.

We thank all applicants for their interest but only those considered for an interview will be contacted.
Grand Erie District School Board recognizes Six Nations of the Grand River and Mississaugas of the Credit First Nation, as the longstanding peoples of this territory. We honour, recognize, and respect these communities as well as all First Nations, Métis and Inuit Peoples who reside within Grand Erie District School Board. We are all stewards of these lands and waters where we now gather, learn and play, and commit to working together in the spirit of Reconciliation.